RashodKorala

Technical Product Engineer & Co-Founder

R&D Creative Agency · St. John's, NL

Led full-cycle delivery of web projects across multiple sectors, from brief to production-ready digital products. Leveraged AI tooling including Claude Code and OpenAI Codex to automate development workflows. Designed and implemented RESTful APIs and third-party integrations for clients including Rob Roy, Konfusion, and MOOV. Applied UI/UX principles to improve live products, enhancing engagement and conversion.

Product Design Consultant

Fyynd Fit · Remote — Part-Time

Redesigned navigation architecture across mobile app and website, reducing user friction and simplifying core user flows. Overhauled the visual design system for cross-platform consistency. Improved data visualisation and layout to make complex information more scannable, driving higher conversion on key actions.

Co-Founder & Engineering Team Lead

AetherLabs · St. John's, NL

Architected and led end-to-end development of a back-office platform enabling independent artists to manage inventory, documentation, provenance, and business workflows. Drove product-market fit through customer discovery and user interviews with artists, galleries, and museums. Scaled the platform to support 30,000+ artists across Canada. Implemented NFC-embedded certificate-of-authenticity workflows and AI-assisted document extraction.

Technical Associate

Paradies Lagardère · St. John's International Airport — Part-Time

Managed POS systems and transaction workflows, maintaining operational reliability across daily retail operations. Analysed product performance and sales data to inform stocking and merchandising decisions, contributing to a 30% increase in sales for underperforming product lines.

Transcript Processing Pipeline

TypeScript · Node.js · Anthropic API

AI-powered pipeline that transforms meeting transcripts into structured CRM data using a three-tier confidence taxonomy and RESTful ingestion services.

MOOV Shopify Storefront

Shopify · Liquid · CSS · JavaScript

Dark-themed Shopify storefront with a custom design system, responsive UI, and cross-browser-optimised HTML5/CSS3 for a smart alarm product launch.

Fyynd Fit — App & Website Redesign

Figma · fyyndfit.com

Redesigned the mobile app and website experience, overhauling navigation architecture, visual design system, and data visualisation to improve usability and interface cohesion.

AetherLabs — Back Office Platform

Next.js · TypeScript · Supabase · PostgreSQL

Comprehensive platform for artist business operations including inventory, provenance management, NFC-embedded certificate-of-authenticity workflows, CRM, and invoicing.

Genesis Evolve

Genesis Centre · Canada

Selected for the Winter 2026 cohort with AetherLabs. Completed customer discovery, product iteration, and investor pitch preparation. Delivered a final 15-slide pitch to a panel of judges and investors.

Propel ICT Vision

Propel · Atlantic Canada

Participated in accelerator programming focused on go-to-market strategy, investor readiness, and product-market fit validation for early-stage tech ventures.